SMS Carriers often filter messages automatically that they think are spam but are not. Here are some tips to improve SMS message deliverability.
1. Identify the sender first in the message as this will help the carrier differentiate this traffic from bad actors. Start your message with the name of your hotel.
The Whistle Hotel: Hello Brent, Welcome to The Whistle Hotel and our automated check in.
2. Add Opt-Out language to the end of the messages. "Reply STOP to unsubscribe"
The Whistle Hotel: Hello Brent, Welcome to The Whistle Hotel and our automated check in. Reply STOP to unsubscribe
3. Do not send links that have been shortened using shared public URL shorteners, such as TinyUrl or free Bitly links. United States carrier policies forbid the use of shared public URL shorteners. Other countries might not totally forbid using shared public URL shorteners, but it is not advisable. If you want to include shortened URLs in your messages, we recommend using a dedicated short domain